{"product_id":"loreal-paris-preference-permanent-hair-dye","title":"L’Oréal Paris Préférence Permanent Hair Dye","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCreate rich, luminous colour with multidimensional reflects using \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eL’Oréal Paris Préférence Permanent Hair Dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Its premium Oil-in-Gel colour combines light-reflecting dyes with a non-drip developer for intense, fade-defying results and up to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e100% grey coverage\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eInfused with High Shine Serum, vitamin E and UV filters, the complete system helps maintain colour and shine for up to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003enine weeks\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. The nourishing Shine-Protect Conditioner helps reduce breakage, soften the hair and preserve the vibrancy of your day-one result.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWho It’s For\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAnyone seeking rich, permanent hair colour\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCovering grey or white hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCreating luminous, multidimensional colour\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefreshing faded permanent colour\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThose seeking up to nine weeks of colour and shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHair requiring nourishment after colouring\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAll hair types and textures\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eRich, luminous permanent hair colour\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eColour and intense shine lasting up to nine weeks\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProvides up to 100% grey coverage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps deliver up to 90% less breakage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLight-reflecting dyes create multidimensional results\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePremium Oil-in-Gel colouring formula\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNon-drip developer supports precise application\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eInfused with High Shine Serum\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eContains vitamin E and UV filters\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNourishes the hair after colouring\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eShine-Protect Conditioner helps preserve day-one vibrancy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvailable in blonde, brown, black, red and fashion shades\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRecommended by nine out of ten women\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eComplete Colour System\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eOil-in-Gel Colour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Uses premium dyes to create rich, luminous and multidimensional colour.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eNon-Drip Developer Cream:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps the colour adhere evenly to the hair fibre for consistent coverage.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eShine-Protect Conditioner:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Nourishes the hair and helps preserve colour and shine while protecting against environmental aggressors.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003eComplete an allergy alert test 48 hours before every application.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCover your clothing with an old towel and put on the supplied gloves.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePour the colourant gel into the developer cream bottle.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdd the Shine Oil where supplied with your selected shade.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSecure the applicator cap and shake until completely combined.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTwist off the applicator tip immediately after mixing.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWet the hair and towel-dry without shampooing.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cspan\u003eFor First-Time or Full-Head Colour\u003c\/span\u003e\u003c\/h3\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003eApply the mixture to the roots and grey areas first.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWork in small sections before spreading the colour through the lengths and ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMassage until the hair is completely saturated.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave to develop for 30 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cspan\u003eFor Root Touch-Ups\u003c\/span\u003e\u003c\/h3\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003eApply the mixture to the roots of hair previously coloured in a similar shade.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMassage into the roots and leave for 20 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply the remaining mixture through the lengths.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave for a further 10 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cspan\u003eRinse and Condition\u003c\/span\u003e\u003c\/h3\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003eAdd warm water and gently massage the hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until the water runs clear.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply the Shine-Protect Conditioner throughout the hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave for two minutes, then rinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRetain the remaining conditioner and use once weekly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDispose of unused mixed colour immediately. Never store it for another application.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003e\u003cspan\u003eWarning\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHair colourants can cause severe allergic reactions. Complete an allergy alert test 48 hours before every use.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNot intended for anyone under 16 or for colouring eyelashes or eyebrows.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWear the supplied gloves, avoid contact with the eyes and follow the enclosed instructions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eKeep out of reach of children.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eKey Ingredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eHigh Shine Serum:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps enhance the luminosity and multidimensional appearance of the finished colour.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eVitamin E:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Tocopheryl acetate provides antioxidant and conditioning properties.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eUV filter:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Ethylhexyl salicylate helps protect the conditioner and coloured hair from environmental UV exposure.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCamelina seed oil:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps nourish and soften the hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eGlycerin and sodium PCA:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Humectants that help maintain moisture and softness.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eAmodimethicone:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps smooth the hair, improve manageability and enhance shine.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCandelilla wax:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps condition the hair and contributes to the conditioner’s protective texture.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eHydrogen peroxide:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Develops the permanent colour when combined with the colourant gel.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIngredients vary by shade. The following is the published formula for \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e9.1 Oslo Viking Light Ash Blonde\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eColour Gel\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAqua (Water), PEG-4 Rapeseedamide, Alcohol Denat., Deceth-3, Propylene Glycol, Ammonium Hydroxide, Laureth-5 Carboxylic Acid, Dipropylene Glycol, Hexylene Glycol, Poloxamer 338, Oleyl Alcohol, M-Aminophenol, 2-Amino-3-Hydroxypyridine, Hydroxybenzomorpholine, Hydroxyethyl-3,4-Methylenedioxyaniline HCl, 6-Hydroxyindole, Thioglycerin, Toluene-2,5-Diamine, Ammonium Thiolactate, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Tetrasodium Glutamate Diacetate, Octadecyl Di-T-Butyl-4-Hydroxyhydrocinnamate, Citric Acid, Erythorbic Acid, 2,4-Diaminophenoxyethanol HCl, Parfum (Fragrance).\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDeveloper Cream\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eShine-Protect Conditioner\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAqua (Water), Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera (Candelilla Wax), Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum (Fragrance).\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oréal Paris","offers":[{"title":"P11 Cool Black","offer_id":50793882648715,"sku":"ygm1792342773221","price":11.5,"currency_code":"USD","in_stock":true},{"title":"P38 Tokyo Intense Violet","offer_id":50793882681483,"sku":"taf1792342773222","price":12.78,"currency_code":"USD","in_stock":true},{"title":"01 Very Very Light Natural Blonde","offer_id":50793882714251,"sku":"hcf1792342773223","price":11.98,"currency_code":"USD","in_stock":true},{"title":"03 Glasgow Very Very Light Ash Blonde","offer_id":50793882747019,"sku":"qcd1792342773224","price":10.38,"currency_code":"USD","in_stock":true},{"title":"1 Napoli Black","offer_id":50793882779787,"sku":"ctj1792342773225","price":10.54,"currency_code":"USD","in_stock":true},{"title":"1.102 Blue Black","offer_id":50793882812555,"sku":"jvt1792342773226","price":10.7,"currency_code":"USD","in_stock":true},{"title":"2.013 Deep 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